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When we design websites, we take into account the aesthetic and emotional appeal of a website. A bad design will make visitors leave your site and devalue what you’re trying to sell as well as damage your brand image. Therefore, we put emphasis on important concepts that are especially relevant for website designing such as color schemes or typography.
Websites need to look good on mobile devices. Over 50% of website traffic is done via mobile devices so it's important that you design with them in mind too. What may look awesome and spectacular on a desktop monitor might not be the best for viewing on a smartphone or tablet. We always design with your target audience in mind!